Cars & Motor

Even purer, reduced, more consistent - the new Audi rings

Quelle: AUTOMOTOTV (Glomex)

Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings are also intended to express through progressive design. Now the marking on the vehicle has been fundamentally revised. Designer André Georgi and brand strategist Frederik Kalisch explain in an interview what the new rings on the vehicle mean for Audi. The four rings are one of the most important identifying marks of the Audi brand.