Cars & Motor

MINI John Cooper Works Electric - The Skeg Interior Design

Quelle: AUTOMOTOTV (Glomex)

The interior of the electric racing show car is simple and practical – an expression of a surf culture that prioritizes function over perfection. It resembles a mobile surf shop: The fiberglass trays for wetsuits are an example of this sophisticated functionality. The specially shaped shelves provide a practical storage solution and convey the surfing culture into the interior. The neoprene padding in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing. The sisal flooring is not only particularly environmentally friendly but also durable. The fiberglass dashboard transfers the technology of surfboard construction to the automotive sector. It combines lightness and strength and sets a fresh, aesthetic tone. The analog controls also reference surf culture. Simple, functional, and intuitive to use, they convey authenticity and once again feature the overarching "X" as a unifying graphic element. Details such as the Deus Collection badges on the seat belts and 3D-printed inserts in the center console symbolize belonging to a culture based on craftsmanship, connection, and the pursuit of speed.