Runway meets the road - Volvo Cars and Sergio Hudson collaborate on limited-edition collection
Quelle: AUTOMOTOTV (Glomex)
To celebrate 70 years in the United States, today Volvo Cars announces the debut of a limited-edition collection created in partnership with Sergio Hudson, one of the most notable emerging fashion designers in the US. Inspired by the fully electric Volvo EX90, the collection features a car coat and belt that blend Volvo Cars’ simplistic Scandinavian aesthetics with Hudson’s bold designs to transform the materials found inside the SUV’s cabin into wearable luxury pieces. The collaboration brings together two brands with a shared vision rooted in South Carolina: Hudson, a native of Ridgeway, and Volvo Cars, whose flagship Volvo EX90 SUV is assembled at the company's manufacturing plant in Ridgeville, outside of Charleston.