Audi unveils design for Formula 1
Quelle: AUTOMOTOTV (Glomex)
115 days before the first race in Formula 1, Audi provided a glimpse of the company's presence in the premier class of motorsport at its Brand Experience Center in Munich. Like in future production models, Audi also emphasizes uncompromising clarity both on and off the racetrack. The Audi R26 Concept is a clear statement offering a concrete preview of the color scheme and design of the brand's first Formula 1 race car, set to be unveiled in January. This visual identity is based on the recently introduced design philosophy and its four design principles: clear, technical, intelligent, and emotional. The R26 Concept is one of the initial expressions of the brand's new visual identity. Minimalistic graphic elements feature linear geometric cuts that blend with the complex geometry of the race car. The color palette includes Titanium, Carbon Black, and the newly introduced Audi Red. As part of this identity, Audi also incorporates the red rings to subtly emphasize its presence in Formula 1.