Germans drink less beer - What the declining sales mean for Allgäu breweries
Quelle: ALLGÄU.TV (Glomex)
In Germany, beer consumption has been decreasing for years. This decline in sales means reduced revenues and increased competitive pressure for breweries. The decline is particularly noticeable this year. Breweries in the Allgäu region are also feeling this trend - including the world's oldest family brewery, Zötler Brewery in Rettenberg. Brewing has been carried out there for 21 generations.