Men and women swipe very differently in dating apps, as studies confirm
Quelle: VIDEOELEPHANT (Glomex)
A new study on dating apps has confirmed a familiar pattern: Men often seek more attractive women, while women who receive more attention are more selective. Researchers from LMU Munich and the University of Manchester analyzed the behavior of over 10,000 users in Prague and Brno in July 2017. The 'One-sided Interest' feature of the app, where users received a notification when someone clicked 'Date Now,' provided the team with insights into swipe patterns and results. The results show a trend called 'aspirational pursuit,' where men consistently swipe on women with significantly higher attractiveness, as measured by the number of incoming swipes. Women, on the other hand, often swipe slightly 'down,' probably because they are showered with attention. In Brno, 80% of users were men, while in Prague it was 75%. On average, women in Prague received 53 swipes, while men only received 4.2. Even the most desirable men received fewer swipes than the average woman. However, most swipes did not result in matches. Mutual interest was rare, only 27% in Brno and 38% in Prague, and mostly occurred between users of similar attractiveness. The study suggests that dating apps do not radically change romantic behavior but rather digitize it. Men are more likely to set high goals when the risk of rejection is low, while women remain selective even when they have many options to choose from. Although the study is limited to an app in the Czech Republic, the patterns reflect global research findings and point to a consistent dynamic in digital dating.