Black Friday: How Your Brain Is Encouraged to Buy More
Quelle: VIDEOELEPHANT (Glomex)
Black Friday promises huge savings, but the event is carefully designed to influence our buying behavior. Retailers use psychological tricks to encourage us to spend more. Under normal circumstances, we gather information and take our time before making decisions, especially for larger purchases. Time pressure, however, lowers our decision threshold. During events like Black Friday, this rush can turn cautious buyers into impulse buyers unconsciously. Indications of low stock or reports that others are viewing the same product create competition pressure and make products appear more valuable. These tactics reduce our willingness to compare options or read reviews because it feels risky to hesitate when items could soon be 'sold out.' Once urgency takes over, we shift from 'Do I really need this?' to 'What if I miss out?' which often leads to unnecessary purchases. Planning ahead, setting a budget, pausing briefly before purchase, and asking if you would still want the item at full price can help maintain control on Black Friday.