Cars & Motor

Pierre Gasly opens the new Atelier Alpine Paris

Quelle: AUTOMOTOTV (Glomex)

This new 650 m² venue, spanning three floors, celebrates Alpine's past, present, and future. The Atelier is an emotional hub, a place where pure performance and automotive lifestyle meet, reflecting both the brand's aesthetics and technical expertise. Its architecture combines raw concrete, recycled aluminium and Alpine blue. Iconic models, both old and new, such as the all-new A390 sport fastback and the A290 hot hatch, are presented in a contemporary gallery setting. A blue glass brick bar on the ground floor serves as a reception desk. Upon entering, visitors are drawn to a Formula 1 car, illustrating Alpine's resolutely sporty DNA. The exhibition space showcases two new vehicles for sale, highlighted by modern lighting. A blue A110 R, displayed in the form of a model, ready to be assembled. This display takes enthusiasts back to the wonders of childhood, allowing their imaginations to take over. All the iconic elements of the A110 can be detached and reassembled, offering visitors the chance to leave with the car of their dreams. The venue also features drivers' racing suits, highlighting the brand's quest for performance.