Mercedes-Benz Vision Iconic - A masterpiece for a new iconic era
Quelle: AUTOMOTOTV (Glomex)
Mercedes-Benz has entered a new era of iconic design. Representing this evolution, Vision Iconic show car embodies the freedom to think beyond convention - as a creative impulse that opens new perspectives and builds a bridge between past and future. Besides an opulent yet timeless presence, a central feature is the reinterpretation of one of the most recognisable elements in automotive history: the iconic Mercedes‑Benz radiator grille. This so-called iconic grille, first introduced with the all-new electric GLC, expresses both emotion and intelligence, and enables Mercedes-Benz to stand out from the sea of sameness. The front is defined by the iconic grille. It is a striking, forward-looking homage to the traditional chrome grille, which as a key design element has shaped the face of Mercedes-Benz for over 100 years. The iconic grille draws inspiration from the upright grilles of legendary models such as the W 108, W 111 and the Mercedes- Benz 600 Pullman. With its wide chromed frame, a smoked-glass lattice structure and integrated contour lighting the iconic grille merges heritage with digital modernity. It radiates presence, status and a strong sense of Mercedes-Benz identity. This new face of the brand was first introduced with the all-new electric GLC in September 2025. Vision Iconic builds on this strong presence by even illuminating the upright star on the bonnet.