The new BMW 740 xDrive in Frozen Space Silver Driving Video
Quelle: AutoMotoTV Int. (Glomex)
The diversity found within the vehicle is also reflected in its production process. The new BMW 7 Series, for instance, is created through a combination of automated large-scale manufacturing and precision craftsmanship. One example is the "dual-finish" paintwork—an industry first. This exclusive, bespoke finish combines matte and glossy surfaces on a single vehicle body for the first time. Developing this process took two and a half years. Its execution at the Dingolfing paint shop—encompassing masking, manual painting, the application of clear coat, and subsequent demasking—is highly complex. Each vehicle requires more than 4,500 minutes of labor, combining industrial mass-production processes with skilled manual work—with approximately 2,000 of those minutes dedicated to manual tasks. The BMW Group’s Dingolfing plant also relies on a blend of high-tech and manual craftsmanship for interior refinement—the creation of exclusive interior features. In the "Individual" workshop, high-end interior appointments are crafted through the interplay of digital tools and the manual skills of expert seamstresses and tailors. Artificial intelligence is employed for tasks such as inspecting leather surfaces and ensuring efficient cutting, while the stitching of the cockpit cover involves a collaboration between a 3D sewing robot and the plant’s human experts.