Headlines under Pressure - How Independent are Austria's Media

Quelle: TV21 AUSTRIA (Glomex)

*"Press freedom guaranteed - Trust lost. Only 25% believe in independent media. 75% see advertisements as a political control tool. Austria ranks only 22nd in the Press Freedom Index. Boulevard screams: 'Scandal! Who is buying our media?' Quality asks: 'Media freedom under pressure - Advertising policy endangers trust.' The reality: Most titles belong to large publishers and media houses. Independent voices? Few - and financially weak. The challenge: Headlines must inform rather than manipulate again. Press freedom must not only exist on paper."**